Tuesday, May 15, 2007

Nike's logo

Nike's logo designed for $ 35! in 1971

The Nike logo or the Swoosh is one of the most recognized symbols in the world. Well, did you know that it cost Nike only $35 to get it designed?
In 1971, Carolyn Davidson created the famous Nike Swoosh for $35. She was a Portland State University graphic design student.
The swoosh became an instantly-recognizable insignia for Nike around the world. The logo might have taken a few modifications over a period of time, But it is still one of the most coveted brands in the world. In 1983, Nike co-founder and CEO Phil Knight gave Davidson a diamond ring with the swoosh on it and Nike stock in an amount that remains a secret!

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